Illinois Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Illinois Investors

United States > Illinois

We are Management Consultants in a consulting firm which assists clients in locating funding for their projects. We work with hundreds of investors from across the country, including Europe and the Pacific Rim. We have been doing this for 12 years. For a copy of the "General Criteria For Funding" feel free to contact us through this network

$5,000,000 to $50,000,000

United States > Illinois

Appointed US representative for a Chinese green build construction/development group. Group investor.

$1,000,000 to $5,000,000

United States > Illinois

we provides financing and management assistance primarily to small and medium enterprises (SMEs) through factoring in california and internationally. The company offers various factoring services, including international factoring, recourse factoring, non-recourse factoring, maturity factoring, indirect factoring, and full factoring, as well as financing for SMEs. It also involves in various leasing activities comprising nautical leasing, property leasing, equipment leasing, and vehicle leasing. In addition, the company provides Rendimax, an online savings account. It also serves large enterprises, business people, and private individuals.

$200,000 to $5,000,000

United States > Illinois

Operated a business for many years, know HVAC market really well.

$0 to $150,000

United States > Illinois

Specialized Investment Bank

$500,000 to $50,000,000

United States > Illinois

I have created nine internet companies of my own from the ground up, made them very successful, and collect massive revenue from each business on a regular basis. I have extensive experience with online advertising and product development, manufacturing, and distribution, along with business construction. I enjoy start-up businesses that are mainly just ideal concepts and aren't really established quite yet, for it really allows me to help the creator or creators expand on their ideas and improve their project. I own my own web development/marketing and promotion firm, I am in charge of directing the entire company and handling it's success, I have quite the experience with controlled investing.

$2,000 to $50,000

United States > Illinois

I am an individual investor open to many opportunities.

$1,000 to $250,000

United States > Illinois

My firm takes private companies public by reverse merger. We have 140 IPO's and reverse mergers in our history, that include: Groupon for 700mm, GNC for 495mm, Spirit Airlines for 159mm, Dunkin Donuts for 640mm. Our Large Cap program has been retooled for small private companies. If you need to raise over 5mm, please contact us immediately. We will pay for every expense related to a public launch, and supply all legal work, at no cost to our clients. We take our fee in stock only. We are 100% vested in your public fundraising success. We offer a true "Public Launch Partnership"

$50,000,000 to $50,000,000