Illinois Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Illinois Investors

United States > Illinois

I'm 58 yr old IT Engineer with successful career record. I'm married and live in Chicago area. Seeking opportunities to invest into advanced IT and technology business and play active role in it. I would consider investing in other industries with my silent role.

$1,000 to $200,000

United States > Illinois

Director level manufacturing professional with 25 years of experience looking for an opportunity where I can leverage my experience to drive growth and cut costs. Currently residing in Illinois but planning to relocate to the Texas Hill Country mid 2020.

$100,000 to $3,000,000

United States > Illinois

Private investor with interest in Mexican businesses.

$0 to $5,000

United States > Illinois

I'm managing a private debt fund called the Good Jobs Fund - a $20M fund sponsored by Kaiser Permanente. We're focused on supporting small businesses that produce quality jobs in Kaiser's core markets: CA, GA, OR, WA, HI, CO, MD, VA, DC. We offer senior debt with more flexible terms and creative structures than traditional commercial banks can accommodate. We're targeting cash-flow positive companies with at least $5-10M in sales. Avg. loan size: $1-3M.

$500,000 to $4,000,000

United States > Illinois

40, Chicago, IL (suburbs). Serial entrepreneur. Multiple businesses. Great at generating leads, SEO, logistics, growing a company, and management.

$50,000 to $150,000

United States > Illinois

Married male 70 years old residing in central Illinois. Owner of a Consulting Company specializing in Ready Mix Concrete and Aggregate Quarry Operations with clients in North America, the Caribbean and South Africa. Former VP Concrete for a six plant multi state operation Colorado and New Mexico Thirty years of industry experience with national and international C suite relationships. Hands on and Advisory involvement

$5,000 to $300,000

United States > Illinois

I am an individual investor open to many opportunities.

$1,000 to $250,000

United States > Illinois

I am a real estate investor that that practices in the areas of commercial and residential real estate law.

$0 to $1,000,000