Illinois Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Illinois Investors

United States > Illinois

Accredited investor seeking business and investment opportunities in the Chicagoland area or Midwest.

$25,000 to $1,000,000

United States > Illinois

Work for one of the largest privately held real estate companies in the country.

$50,000,000 to $750,000,000

United States > Illinois

Investing on behalf of both large institutional investors and small private equity firms including debt, mezz and equity investments 18+ years in commercial real estate development and investment Group investor with access to $70Bln in funds

$5,000,000 to $1,000,000,000

United States > Illinois

I exclusively seek different companies to inject capital into to help fund. I am part of a institutional investment group/accredited investors that actively seeks projects to inject capital into for an equity portion of their company. The range is from $500k to $5M+ There is no particular industry that is favored when it comes to funding. The investment group have no geography limits,as the group recently opened offices in Sweden even though they are located in the United States.

$500,000 to $5,000,000

United States > Illinois

I am registered pharmacist and an entrepreneur dedicated to simplifying the pharmacy care experience for patients using specialty medications. I believe in the fundamental principal of providing patients with the choice to select their pharmacy and their pharmacist for their medications and pharmaceutical care needs. I am the founder and former CEO of company whose mission was to improve the patient experience by using technology to enable the next generation of care coordination between various industry stakeholders. I successfully built and sold the company in 2020 to an industry strategic. With my experience building a startup and taking it to a mid-market level with a successful exit, I can help entrepreneurs build their companies, scale technology with offshore resources, and help raise funds. I am forward to working with passionate founders with proven innovation and committed work-ethic.

$25,000 to $500,000

United States > Illinois

Married, living in downtown Chicago and in my mid-30s. I have 10+ years of banking experience, with a current position of Vice President in Financial Performance Management. My wife, currently a physician, is supportive in exploring investment opportunities that make sense for all potential partners. I have a personal interest in exploring investment opportunities where I can provide my experience and money to further business development. I am also open to silent investments given strong business proposals. My passion for investing comes from my father, a former business owner, and my personal fixation on building a financial portfolio beyond my day-to-day obligations at work where I can extend my skills and personality to help build a good business. I’d describe myself as approachable, hands-on, motivated and easy to work with.

$0 to $150,000

United States > Illinois

My investment objective is to diversify after the meltdown of the mortgage industry. I was in that business for 10 plus years. I have a bacground in the mortgage banking industry also a degree in communication (radio&television). I'm investing as a private investor along with my grandfather.

$100,000 to $1,000,000

United States > Illinois

I have created nine internet companies of my own from the ground up, made them very successful, and collect massive revenue from each business on a regular basis. I have extensive experience with online advertising and product development, manufacturing, and distribution, along with business construction. I enjoy start-up businesses that are mainly just ideal concepts and aren't really established quite yet, for it really allows me to help the creator or creators expand on their ideas and improve their project. I own my own web development/marketing and promotion firm, I am in charge of directing the entire company and handling it's success, I have quite the experience with controlled investing.

$2,000 to $50,000